Feed Items
Jorge Poyatos, co-founder and co-CEO, Seedtag
Contextual ad targeting capabilities are expanding rapidly, and AI is playing a prominent role in that evolution. In the same way that the human brain uses neural networks to recognize patterns and assign meaning to them, the latest contextual ad technology employs these same principles to go beyond mere content categorization into understanding...
More media agencies are attempting to go around traditional ad tech gatekeepers to strike their own deals with supply-side platforms (SSPs).
Media agencies are under pressure, squeezed between marketers holding back on budgets and the cost of doing business with demand-side platforms (DSPs) like The Trade Desk. At the same time, clients want to ensure their media dollars are only going toward...
Against all odds – and headlines – ad spending is holding steadily.
Despite a parade of problems, the market hasn’t blinked. Ad buyers are saying it, and the latest forecast from Madison...
This week’s Media Briefing looks at the state of publishers’ commerce and affiliate businesses, given the recent news that Business Insider is shutting down most of its commerce division in light of search referral traffic declines.
Publishers say affiliate and commerce businesses aren’t dead in the AI search era, but personal, voicey and category-specific recommendations are key.
The...
If you thought the hype around AI was receding, think again. Generative AI applications have become the key battleground between marketing services companies of all stripes, from creative to strategic consulting, to media planning and buying.
The American public believes generative AI will have a negative impact on U.S. society, according to recent polling by Pew and Forrester. But...
The Trade Desk is poised to launch Deal Desk, a new capability within the demand-side platform aimed at easing the structural inefficiencies in the Deal ID ecosystem.
Deal Desk’s official announcement is expected imminently, although Will Doherty, svp inventory development, The Trade Desk, teased the launch on stage at the IAB Tech Lab Summit, hosted in New York City, June 4.
In discussion...
In a surprise move that happened last week but news of broke last night, studio and TV company Paramount moved its media business to Publicis and Interpublic Group, dealing losses to WPP and Horizon Media, according to sources with knowledge of the business. Apparently the move was made without a formal review.
While no party involved would confirm the moves on the record, Hollywood...
This State of the Industry Report, sponsored by Arc XP, explores how publishers are incorporating AI into their newsrooms beyond the typical workplace efficiency avenues, how far they’ve gotten with those implementations, the challenges they’ve encountered and how they’re overcoming them.
As AI permeates every industry, publishers and broadcasters are no strangers to the technology. AI is no...
Oatly’s marketers don’t do normal – even when it comes to market research.
Usually it’s sanitized – committee-approved, consultant-scripted and delivered too late to shape real creativity.
Oatly, the oat milk brand, however, is taking a different approach – one that’s looser, more intuitive and built to serve the people actually shaping the brand. It’s less about rigid frameworks and more...
This week’s Future of TV Briefing features an interview with YouTube creator Michelle Khare who has 5.1 million subscribers on YouTube and potentially someday soon an Emmy Award.
YouTube TV (Emmys edition)
TelevisaUnivision’s ad boss exits, Disney’s new streaming bundle and more
YouTube TV (Emmys edition)
The conversation over whether YouTube is TV may be settled soon enough once...