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It’s getting more difficult for brands to stand out online thanks to an algorithmic-induced fragmented digital landscape. Plus, the rise of so-called AI slop hasn’t helped. But brands like Zoom and Duolingo are retooling their marketing strategies to prioritize things like influencers and IRL events as a potential antidote.
Already, the internet is saturated with content from brands, creators...
This week’s Media Briefing looks at why publishers have flocked to Substack this year. While the platform was once seen as a refuge for independent writers, major publishers have launched newsletters on Substack to reach new audiences and build communities, as traffic from search and social keeps slipping.
Substack becomes the new publisher playground
The New York Times and Chicago Tribune...
We’ve all heard the expression, you get what you pay for — the inference being that something free might not be worth much at all. That notion can sometimes be challenged, as in the other expression, the best things in life are free.
Falling somewhere in between these two philosophical bookends, at least for media agencies that want to dip their toes into the world of generative AI without...
Amol Waishampayan, co-founder, fullthrottle.aiAgency leaders love to talk about attribution, outcomes and optimization. But when sitting with an agency CFO, the conversation shifts fast. It’s not about campaigns, it’s about capital. Most CFOs, whether at a holding company or an indie shop, quietly wake up thinking about the following: profit erosion hidden in daily operations, revenue left on the...
Nico Greco, Chief Revenue Officer, North America, Channel Factory
The discussion around brand safety and suitability has matured. The first phase focused almost entirely on safety: avoiding harmful or illegal content. That defensive posture was necessary but limited. The second phase shifted to suitability, which is about contextual relevance.
The industry is now entering a third phase,...
The Washington Post has used AI to build a pick-your-own-format news podcast, letting listeners choose the topics, hosts and length to create custom versions.
“Your Personal Podcast” is available to registered users on the Post’s mobile app, starting today. The goal behind the AI-powered podcast is to give The Post’s audience more ways to access its journalism, in a “flexible way,” said Bailey...
The elevation of workforce data is no longer a possibility — it is here. And in the coming year, that data will play a bigger role than ever in C-suite decision-making.
“In 2026, an organization’s people data will rival its financial data in strategic importance,” predicts Steve Holdridge, president and COO at HCM tech company Dayforce. “AI will elevate workforce intelligence to a board-level...
If programmatic advertising is already automated, then what’s the point of integrating AI agents?
That’s the question I had on my mind heading into this month’s Digiday Programmatic Marketing Summit in New Orleans, La. And it’s the question I put to a host of programmatic experts in attendance, from agencies to ad tech vendors. Their answers varied, but ultimately the consensus was that AI...
This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving.
Agentic agencies
Netflix-WBD, WBD-Paramount, Paramount-Trump and more
Agentic agencies
More and more TV and streaming ad buying is being done programmatically. And more and more, AI agents are beginning to be...
As each holding company and agency rushes to assemble its own version of an AI-driven platform, Horizon Media is pitching its version, Blu, as kind of the anti-black box consultancy that helps clients not only build campaigns but find pools of customers they may otherwise have missed.
Overseen by Bob Lord, Horizon Media’s president, and run by Domenic Venuto, Horizon’s chief product and data...