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If this is your first time (or if you want a refresher on what you might expect), here’s what we can tell you about Cannes Lions 2025 so far:
Who’s going: Shrinking marketing budgets, slower client decision-making and economic headwinds are forcing agencies to rethink how they afford to show up at Cannes without bowing...
It’s no secret that retail media networks are seeing a boon in business and viewed as a bright spot in advertising. Financial institutions are chasing those dollars now, too, from the likes of Chase and Revolut.
PayPal, which has offered advertising since October 2024, is going live with a new tool for onsite and offsite advertisers, dubbed Transaction Graph, that segments audiences based on...
As thousands of agency folk grab their passports, sunblock and antacids to head to Cannes next week for the annual Lions fest, Omnicom has quietly hammered out its strategy and message it’s taking to the Croisette. That message is, it’s time to capture the myriad opportunities for live — be it live-streaming, sponsorship of live sports, live shopping, etc.
Digiday has learned of a number of...
This story was first published by Digiday sibling ModernRetail
In an email to employees in May, after pulling back on some diversity, equity and inclusion goals, Target’s CEO tried to reassure employees that its values are not up for debate and that it is still a retailer for everyone. Some retail and communications consultants told Modern Retail that the message was vague or failed to...
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Dynamics in ad tech, particularly within the demand-side platform sector, are in flux, causing media agency practitioners considerable head-scratching. That’s why...
This video is sponsored by Index Exchange. For more information about sell-side decisioning, check out this report.
A lot of decisions are made between the time someone shows up on a website and when an ad loads on the page. But many of those decisions are left up to advertisers and the demand-side platforms they deploy to do their programmatic ad buying. Fewer decisions are made by publishers...
This WTF guide, sponsored by Index Exchange, explores what sell-side decisioning is, how it is reshaping the programmatic supply chain and how both publishers and marketers can benefit from applying inventory, audience and quality insights using data available from the supply side to help make buying smarter, faster and more precise.
Historically, programmatic decision-making has been...
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Marketers, ad executives, publishers, tech companies — pretty much every conceivable member of the ad industry — they’re set to converge in France next week at the Cannes Lions International Festival of Creativity. Before the event starts, Digiday+ Research surveyed more than 70...
Pinterest is going all-in on programmatic, and its newest hire is the tell.
Chip Jessopp, Amazon’s former director of global accounts and North America ad tech sales, joined the visual search platform on May 27 as its first head of programmatic. Reporting to chief revenue officer Bill Watkins, he’s been tasked with building new demand channels and scaling Pinterest’s still nascent programmatic...
This week’s Media Briefing looks at Reddit becoming a top referral channel for some news publishers (although the audience coming from the social media platform isn’t big enough to replace declining search referrals).
Is Reddit becoming a top referrer?
Google offers buyouts to search employees, Warner Bros. Discovery splits in two and more.
Reddit traffic quietly rising
As...