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The Programmatic Publisher Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs
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On the second official day of the Cannes Lions Festival of Creativity, Amazon continues its charm offensive on advertisers, announcing a partnership with Disney Advertising that brings its demand-...
Omnicom this week is in the midst of announcing several of what it says are first-mover partnerships with major platforms, having just unveiled ones with Disney and Walmart yesterday. The mission is to build expertise around and access to live content, shopping and conversation.
Today’s partnerships, Digiday has learned, are with Amazon and Meta, according to Omnicom executives.
The...
Lobby group Movement for an Open Web has issued fresh calls for the Justice Department to coordinate its proposed remedies to address Google’s monopolies in the ongoing separate search and ad tech cases.
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Google on Trial The Rundown: How Google is sizing up to the DOJ in its ad tech antitrust trial
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The DOJ is...
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If you’re looking for Patricia Corsi, Kimberly-Clark’s chief growth officer, along the French Riviera during this year’s Cannes Lions Festival, don’t expect to find her sipping rosé.
While Cannes is known for its seaside schmoozing and glitzy award shows, Corsi is approaching the week with focus and intention. This marks her first Cannes in her...
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Cannes has always thrived on the blur: part conference, part fever dream, part reputation management exercise with a rosé chaser. But this year, before you even see the beach, there’s a different kind of friction: immigration protocols, risk memos and quiet absences that don’t make it to LinkedIn.
Just don’t expect to...
YouTube is expanding its internal brand partnership tools and its relationships with third-party creator monetization vendors — all part of a broader effort to create new revenue streams for Shorts creators.
In recent months, YouTube has ramped up its partnerships with third-party creator marketing and sponsorship platforms that connect Shorts creators with brands, such as Agentio, which...
Cannes Lions used to be the place to see and be seen for creative excellence. But for the last 15 years or so, media companies and platforms have steadily muscled their way onto the beaches along the Croisette and the stages of the Palais des Festivals.
Among the many out of home companies that have trotted out their wares in Cannes is Outfront, currently headed by Cannes veteran Nick Brien,...
Unik Ernest doesn’t exactly fit the mold of Cannes’ archetypal power broker. Tall, reserved, more listener than talker — he doesn’t shout status. But on the Croisette some call him the fixer. Spend five minutes at one of his parties and it becomes clear why.
“The first Cannes Lion party I did was for Paris Hilton, and Nike paid for that party,” he said. “I remember another time Pepsi wanted to...
Cannes Lions is officially underway, and holding company Omnicom is wasting little time forging ahead with unveiling partnerships with major publishers and platforms as it digs deeply into harnessing the power of ‘live’ — be it live sports, live shopping or even live-streaming.
Today, Omnicom is announcing separate partnerships with Disney and with Walmart, Digiday has learned.
The Disney...
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