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As Substack invests in video content, the platform’s smaller creators stand to gain the most subscribers and advertisers by embracing the medium.
Over the past year, Substack has considerably expanded its video tools for both creators and audience members. In January, Substack launched live video as a tool for all users. In early March, the company enabled video posts for mobile users for the...
Sources tell Digiday that Integral Ad Science has entertained suggestions of splitting from Publica, amid further speculation of take-private plans.
At the same time, there is consistent speculation that Criteo is considering a potential divestiture of its BidSwitch assets. This comes amid speculation of its own future on the public markets. This is a member-exclusive article from Digiday....
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TV and streaming are one and the same in the eyes of today’s consumers, and, therefore, marketers. As a result, the majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.This is a member-exclusive article from Digiday....
Advertisers aren’t feeling the direct blow of generative AI on traffic the way publishers are. But they see what’s coming. Tripadvisor, for one, is already adjusting its strategy as the foundation of search starts to shift.
It’s not going full Dotdash Meredith – the publisher has openly braced for a future without Google traffic – but a recalibration is clearly underway.
“Google’s AI mode...
Welcome to the era of the ad network arms race. Over the past year, retail media and other ad networks have been pulling out all the stops to convince media buyers that they’ve evolved from performance-driven tools into full-funnel media ecosystems.
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Michael Silberman, evp of media strategy, Piano
Between AI search summaries and declining referrals from social media, publishers are feeling the pressure when it comes to site traffic.
Piano’s data backs this up: Between 2022 and 2024, benchmark data across Piano clients found that traffic growth was fairly flat — it increased by only 5%. The uncertainty in site traffic means that each...
Faceless creators are taking over social media. Now, they’re coming for brands’ influencer marketing dollars.
Influencer and creator marketing is steadily gaining ground in ad budgets — Unilever, for example, plans to significantly boost spending on social channels in 2025. Amid this shift in priorities, advertisers are looking beyond high-profile, personality-led creators. They’re...
Roblox is officially the home of the most popular video game of all time — but marketers are still unsure of the platform’s value as an advertising channel.
This is despite a recent boom in attention on the platform. On June 16, “Grow a Garden” — a Roblox experience in which users can feed and grow virtual plants and animals — surpassed 16.4 million concurrent active users, overtaking Fortnite...
Today’s teens and twentysomethings are the future of TV audiences. So it’s always worth keeping current on what’s keeping — or has lost — their attentions.
At this year’s VidCon — the annual Comic-Con for the creator economy — more than a dozen Gen Z attendees weighed in on the video apps they are most and least likely to watch, including which two they’re addicted to, which one was described...
Integral Ad Science, a publicly listed ad tech company with a market capitalization exceeding $1 billion, is the subject of a potential takeover by private equity, according to recent reports — but interest is wavering.
Today (June 30) marks the fourth anniversary of IAS’ initial public offering. Potential suitors sent out due diligence notifications to audit partners during the last quarter,...