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This WTF guide, with partner insights from Talon.One, explores why brands should move away from a siloed approach to loyalty and promotions, and should instead implement a unified incentives marketing strategy to create long-term customer value and differentiate themselves in a competitive marketplace.
Loyalty, promotions and discount programs are moving up the C-suite agenda as more brands...
Demand for live sports TV ad opportunities is riding high among marketers and media buyers. In response, media companies are continuing their industry-wide effort to lower barriers to entry for smaller brands.
The latest effort comes from DSP and SSP provider Nexxen, which has put together a sports-dedicated suite of programmatic “packages” around major sporting events like next year’s soccer...
PMG has taken a swing at one of the knottiest pasts of modern media buying: CTV. The independent agency has built its own buying platform, pulling a crucial layer of programmatic machinery in-house as marketers grow louder about the opacity and nebulous plumbing that define CTV.
The platform, called Alli Buyer Cloud, sits inside PMG’s broader operating system Alli. It’s currently in alpha...
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The technical foundation of programmatic advertising is being updated to accommodate AI agents. But do ad buyers really want AI agents involved in their programmatic ad buying?
Yes and no. That may seem like a mixed answer, but it was clearly made by agency executives throughout last week’s Digiday Programmatic Marketing Summit in New Orleans, La. ...
Snap, like the rest of the platforms, has spent the last year nudging marketers further toward automated advertising. Next year, it plans to keep pushing, with creative now squarely in its sights.
It’s the next big focus for the mobile messaging app, which has already automated much of the plumbing behind media buying, including bidding and budget reallocation. Now, it’s turning its attention...
It’s increasingly important for publishers to understand when, how and why their content is being used as a source inside AI tools and platforms (often without attribution or traffic).
The search landscape has changed exponentially this year, as more people turn to AI tools and platforms like ChatGPT to get information. And though referral traffic from AI platforms is still minuscule, many...
In an era when the major internet platforms’ share of advertising spend looks set to increase, and no media plan is (seemingly) complete without the slightest hint of AI, there’s a growing curiosity to probe what goes on inside those black boxes among advertisers.
And away from the headline-grabbing platforms such as Google’s Performance Max, Meta’s Advantage+, or Amazon’s Performance+,...
The open internet didn’t grow opaque because of a single bad actor or decision. Marketers chased cheap scale, and the ecosystem expanded around that demand. New intermediaries, auction layers and resellers piled on, creating complexity that no one fully intended. Even earnest transparency pushes on the demand side were diluted as the sell side sprawled into a maze of MFA inventory and supply...
Advertiser spending on retail, travel and financial services media channels will surpass the amounts spent globally on television this year, according to new projections from WPP.
The company’s latest global ad spend forecasts predict that commerce media will account for 15.6% of global ad spend in 2025, compared with the 14.6% spent on linear and connected TV.
It’s a sign of advertising’s...
This story was first published by Digiday sibling Modern Retail.
With fierce competition moving in from bigger companies, brands are trying to calibrate their podcast advertising strategy to fit today’s listener habits.
Acast, a podcast monetization company whose network includes popular shows like “The Adam Buxton Podcast” and “WTF with Marc Maron,” saw its sales grow 41% in the third...