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With referral traffic under pressure, The Arena Group has shifted focus to keeping people on its sites longer so it can turn those moments of attention into meaningful revenue.
The company is testing AI-powered content recommendation models to keep readers moving through its network of sites — including Parade, The Street and Men’s Journal — to bump up revenue per session — its core...
Google’s AI Max for Search product is a key component for brands keen to advertise within AI Overviews and AI Mode search results. But buyers remain unconvinced the AI features intended to save time and increase reach can actually deliver.
Launched in May, AI Max is a suite of targeting and creative tools powered by AI, which aim to improve results for advertisers’ search campaigns across...
It’s getting more difficult for brands to stand out online thanks to an algorithmic-induced fragmented digital landscape. Plus, the rise of so-called AI slop hasn’t helped. But brands like Zoom and Duolingo are retooling their marketing strategies to prioritize things like influencers and IRL events as a potential antidote.
Already, the internet is saturated with content from brands, creators...
This week’s Media Briefing looks at why publishers have flocked to Substack this year. While the platform was once seen as a refuge for independent writers, major publishers have launched newsletters on Substack to reach new audiences and build communities, as traffic from search and social keeps slipping.
Substack becomes the new publisher playground
The New York Times and Chicago Tribune...
We’ve all heard the expression, you get what you pay for — the inference being that something free might not be worth much at all. That notion can sometimes be challenged, as in the other expression, the best things in life are free.
Falling somewhere in between these two philosophical bookends, at least for media agencies that want to dip their toes into the world of generative AI without...
Amol Waishampayan, co-founder, fullthrottle.aiAgency leaders love to talk about attribution, outcomes and optimization. But when sitting with an agency CFO, the conversation shifts fast. It’s not about campaigns, it’s about capital. Most CFOs, whether at a holding company or an indie shop, quietly wake up thinking about the following: profit erosion hidden in daily operations, revenue left on the...
Nico Greco, Chief Revenue Officer, North America, Channel Factory
The discussion around brand safety and suitability has matured. The first phase focused almost entirely on safety: avoiding harmful or illegal content. That defensive posture was necessary but limited. The second phase shifted to suitability, which is about contextual relevance.
The industry is now entering a third phase,...
The Washington Post has used AI to build a pick-your-own-format news podcast, letting listeners choose the topics, hosts and length to create custom versions.
“Your Personal Podcast” is available to registered users on the Post’s mobile app, starting today. The goal behind the AI-powered podcast is to give The Post’s audience more ways to access its journalism, in a “flexible way,” said Bailey...
The elevation of workforce data is no longer a possibility — it is here. And in the coming year, that data will play a bigger role than ever in C-suite decision-making.
“In 2026, an organization’s people data will rival its financial data in strategic importance,” predicts Steve Holdridge, president and COO at HCM tech company Dayforce. “AI will elevate workforce intelligence to a board-level...
If programmatic advertising is already automated, then what’s the point of integrating AI agents?
That’s the question I had on my mind heading into this month’s Digiday Programmatic Marketing Summit in New Orleans, La. And it’s the question I put to a host of programmatic experts in attendance, from agencies to ad tech vendors. Their answers varied, but ultimately the consensus was that AI...