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In an era when the major internet platforms’ share of advertising spend looks set to increase, and no media plan is (seemingly) complete without the slightest hint of AI, there’s a growing curiosity to probe what goes on inside those black boxes among advertisers.
And away from the headline-grabbing platforms such as Google’s Performance Max, Meta’s Advantage+, or Amazon’s Performance+,...
The open internet didn’t grow opaque because of a single bad actor or decision. Marketers chased cheap scale, and the ecosystem expanded around that demand. New intermediaries, auction layers and resellers piled on, creating complexity that no one fully intended. Even earnest transparency pushes on the demand side were diluted as the sell side sprawled into a maze of MFA inventory and supply...
Advertiser spending on retail, travel and financial services media channels will surpass the amounts spent globally on television this year, according to new projections from WPP.
The company’s latest global ad spend forecasts predict that commerce media will account for 15.6% of global ad spend in 2025, compared with the 14.6% spent on linear and connected TV.
It’s a sign of advertising’s...
This story was first published by Digiday sibling Modern Retail.
With fierce competition moving in from bigger companies, brands are trying to calibrate their podcast advertising strategy to fit today’s listener habits.
Acast, a podcast monetization company whose network includes popular shows like “The Adam Buxton Podcast” and “WTF with Marc Maron,” saw its sales grow 41% in the third...
Criteo is betting that ChatGPT-style agents will become a major source of product discovery. Through experiments with LLMs, it wants to use its commerce data infrastructure to power recommendations that sit behind them.
Related Insights
AI Revenue Generation Criteo CEO Michael Komasinski on agentic commerce, experiments with LLMs, and M...
It can sometimes be a fine line between a promise and a threat — but that’s where generative AI stands in its application to the media agency world today. At least that’s the biggest takeaway from a Town Hall discussion at last week’s Programmatic Marketing Summit, held in New Orleans as the last of Digiday’s events for the year 2025.
Held under Chatham House rules, which provide anonymity...
Meta has finally entered the AI content licensing fray.
The platform has secured seven, multi-year AI content licensing deals with publishers, including CNN, Fox News, People Inc., USA Today Co., to incorporate their content into its large language model (LLM), Llama.
In the coming days, new and archival content from across People Inc.’s household brand titles, including People, Better...
Programmatic marketers may not understand AI but they’re even more unsure of themselves.
That was the undercurrent at this week’s Digiday Programmatic Marketing Summit in New Orleans. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Creators and the creator economy aren’t going anywhere, given the market has truly embraced just how important they are to the industry, and it’s no longer a nice-to-have.
Which is why Digiday has charted how the creator economy is expected to expand in 2026, including revenue, the types of creators brands are planning to work with, along with what platforms will be key for that content.
U....
This story was first published by Digiday sibling Modern Retail.
This holiday season, more people are consulting ChatGPT for gift ideas or asking Google’s Gemini to find them the best Black Friday deals.
And naturally, the brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers. Continue reading this article on digiday.com. Sign up...