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In January, Nick Pugh will take on a new role at Ebiquity, one that quietly reflects how unsettled the business of marketing has become.
He will become the media management firm’s chief marketing effectiveness officer, assuming a global remit after several years as U.K. managing director and later overseeing Ebiquity’s EMEA markets. His latest move pulls him away from general management and...
Over the past year, Roblox has become harder for brands to ignore — not because it has resolved the challenges of digital commerce, but because of the scale at which younger consumers already use it. The platform now reaches 151 million daily active users who spend close to three hours a day inside its experiences, which will equate to more than 88 billion hours of engagement in 2025.
At the...
Gary Danks, GM, AIM by Kochava
For years, app marketers have leaned heavily on last-touch attribution as the foundation of their measurement strategy. It’s fast, familiar and baked into most performance workflows. But as privacy regulations expand, identifiers disappear and user journeys grow more nonlinear, last-touch attribution’s blind spots are becoming impossible to ignore.
The...
This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.
Year in review
Year in review
2025 is just about over, but somehow the year feels unfinished. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
The story was first published by Digiday sibling Modern Retail.
Expect more AI-powered recommendations and personalization from Lowe’s next year as the home improvement retailer continues to hone its e-commerce strategy.
Mylow, a shopping assistant powered by ChatGPT that launched in March, is already driving double the conversion rate for online shoppers compared to those who don’t use it...
YouTube has been chasing TV ad budgets for years. What’s changed recently is the approach.
Marketers who’ve sat through recent pitches say the difference is clear. The VIP packages, sold both directly to advertisers and through agencies, are built around spend thresholds. The more an advertiser commits, the more they unlock – credits, price discounts and access to higher tiers of creators. The...
AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different trade-offs.
Digiday asked eight publishers for their views on how each platform stacks up in 2025 on some key criteria: transparency, money paid to publishers, traffic impact (how much traffic...
In the latest “every surface becomes shoppable” news, more platforms are inking deals and rolling out shoppable ad formats across the open web. As more media environments become points of purchase, attribution and measurement remain the thorn in the side of commerce execs.
In early December, Pinterest announced a partnership with Walmart that allows Pinterest users to add recipe ingredients...
This State of the Industry report, sponsored by IntentIQ, explores how brands, agencies, publishers and retailers are targeting audiences and building more transparent and measurable identity strategies.
From publishers and media companies to brands and agencies, industry players are navigating a fragmented and rapidly evolving digital landscape — making identifying and targeting audiences...
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Generative AI = copyright conundrum. Marketers must assess to what extent using generative AI tools can jeopardize their own copyrights and trademarks as well as whether doing so may put them in violation of others’ copyrights. It’s a lot to wrap one’s head around – which is what lawyers like Rob Driscoll are for.
A partner at the law firm Davis...