Feed Items
TikTok’s U.S. future might be secured, but the app isn’t out of the woods just yet.
When TikTok confirmed its U.S.-China deal was completed on Jan. 22, it felt like the five-year-long battle had finally come to an end. But under its new majority American-owned entity, TikTok USDS Joint Venture, app outages, changes to its privacy policy, as well as concerns about the company censoring...
Every industry struggles to scale, and the creator economy is no different. The market has exploded in the last decade, but without the traditional guardrails, metrics and accountability you’d come to expect from a multi-billion-dollar industry.
With the creator economy set to grow by 18% in 2026 per IAB’s November 2025 report, brands like TheRealReal and Shark Ninja are turning to predictive...
Even as TikTok’s U.S. ownership shake-up fuels uncertainty and some audience drift, Vita Coco is staying put, keeping the platform central to its social marketing without mistaking it for a permanent foundation.
That stance, according to its CMO Jane Prior, isn’t denial. It’s restraint. When talk of a U.S. deal first surfaced, the brand adjusted its expectation and kept moving. Now, the...
As the race for AI platforms to dominate consumer adoption reaches a fever pitch, tech behemoths like OpenAI, Meta and Google are showing up on marketing’s biggest stages. AI startup Perplexity, however, isn’t convinced by the mass-market playbook to reach users.
“Our marketing is not a bullshit machine,” said Jesse Dwyer, head of communication at Perplexity, who doesn’t see the traditional...
This story was first published by Digiday sibling Glossy.
As artificial intelligence becomes embedded within luxury operations, from marketing and personalization to inventory and clienteling, brands are increasingly doubling down on what technology cannot replicate: emotional connection.
Over the past decade, luxury has relentlessly optimized for ROI, investing heavily in data, CRM systems...
Big Tech players are poised to outline their respective management’s visions of an AI-fueled future in what is likely to be another pivotal earnings season, outlining the full-year performance of the likes of Alphabet, Amazon, Apple, and Meta.
From here, the markets will scrutinize not just topline growth and AI spending, but how regulatory penalties — including billions in antitrust and...
Generative AI is everywhere, whether you like it or not. Content creation is no exception, with AI influencers signing brand deals and real-life influencers using AI tools to help plan their content schedules or write scripts. The latest trend? Vibe coding, a new way for creators to build advanced computer programs without knowing how to code.
Vibe coding has leapt from developer forums into...
The privacy debate in advertising is entering a phase where decisions will stick.
Yes, the industry has heard that before. It heard it when the General Data Protection Regulation arrived and data privacy officers multiplied across Europe. It heard it when the California Consumer Privacy Act pushed privacy audits across the U.S. It heard it again when Google moved to phase out third-party...
Kevin Maloy, vp of NexxenTV, Nexxen
The 2026 FIFA World Cup is shaping up to be a landmark moment. Not only is it expanding to include more teams and arriving on North American soil, but it will also illustrate a new reality for premium television: Audiences can be massive and still hard to pin down. Live sports remain one of the most reliable sources of concentrated attention, but the path to...
This story was originally published on sister site, Modern Retail.
When Nadya Okamoto launched her pajama brand Matching this past summer, selling on TikTok Shop felt like an obvious choice. The platform had already played a major role in the growth of August, her period-care brand, which boasts more than 410,000 TikTok followers and has landed on the shelves of major retailers including...