The Business & Technology Network
Helping Business Interpret and Use Technology
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Reimagining ingest: Cut costs without cutting corners by treating ingest as a strategic, metadata-driven platform.
IRIS.TV recently partnered with Tubi so IRIS.TV could provide advertisers with the appropriate level of AVOD addressability, contextual targeting, and measurement. To learn more about IRIS.TV's tagging strategy and collaboration with Tubi, I spoke with Rohan Castelino, CMO of IRIS.TV.
100G Optical Network Backbone enables broadcast innovation for the Washington Capitals, Washington Wizards, Washington Mystics, and Capital City Go-Go
New Channel Combines Iconic Outdoor Legacy with Expanded Content and Industry-Leading Reach
For years, 5G has been sold as the technology that would transform live broadcasting. Network slicing, guaranteed quality of service, zero latency?all promised, few delivered. What's really changing the game now isn't another operator trial. It's private 5G, giving broadcasters the ability to design, deploy, and control the network themselves.
When it comes to algorithm-based sports coverage, from capture to cuts to commentary by synthetic voice, much of the tech required to remove humans from the equation already exists. AI can recognize goals, track the ball, and switch between angles faster than any human. But you can't replicate the buzz, the instinct, the unspoken coordination of a team reacting in real time. That's what makes...