Equativ, Contentful and Yahoo are among this year’s Digiday Technology Awards finalists

This year’s finalists for the Digiday Technology Awards reflect the rapid evolution of digital marketing, where AI-powered personalization, omnichannel programmatic strategies and privacy-first approaches are driving innovation.

As regulations grow more strict, companies are prioritizing data compliance while exploring advanced identification tools in a changing ID environment. Strategic partnerships and integrations have also emerged as essential for scaling performance and adapting to a shifting digital landscape.

Equativ and Horizon Media partnered to prove sustainability and performance can go hand in hand, earning a nomination for Best Sustainable Platform. In May 2024, Horizon transitioned all programmatic deals to Equativ’s GreenPMPs, becoming the first agency to do so at scale. The shift reduced carbon emissions by over 50% across display and video campaigns while improving key performance metrics, like viewability and click-through rate. With nearly 80 campaigns and over 300 million impressions delivered, the effort resulted in the reduction of 34 metric tons of CO2e and compensated for 88 additional tons. The results cemented both companies as sustainability leaders in the media industry.

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