English Premier League front of shirt gambling ban for 2026/27 and beyond

In April 2023, the Premier League announced a voluntary agreement to remove gambling advertising from front-of-shirt sponsorships.

The decision was reached following “extensive consultation” with the UK government regarding its review of gambling legislation, which was prevalent in the recent budget announcement from the incumbent Labour government. 

The new arrangement will apply from the start of the 2026/27 Premier League season, and while the change will be apparent, critics would say it’s nothing more than a case of moving the goalposts. 

Although the logos of various mainstream (and not so well-known) gambling brands will be removed from the front of shirts, these companies will still be represented on shirt sleeves, on the back of the shirts, on training kits, on advertising boards around the pitch, and elsewhere within the stadium. 

It appears to be a clever, calculated step, but one that comes with risk.