Elon Musk wants to start a gaming studio with xAI

Elon Musk has taken to X to claim that xAI, his artificial intelligence company, will “start an AI game studio to make games great again!” Musk states that “too many games studios” are “owned by massive corporations.”

It is unclear if xAI will go through with Musk’s proposed idea. However, generative AI has already seen a rise in use in the gaming development space. Activision-Blizzard, makers of World of Warcraft and Call of Duty have already been found to use it in recent purchasable skins and icons.

A generated version of Minecraft has also made the rounds, and coding potential through language models like Claude 3.5 has taken some developers by storm. However, AI sentiment amongst those in the gaming industry has been negative as jobs could be put at risk.

Too many game studios that are owned by massive corporations. @xAI is going to start an AI game studio to make games great again! https://t.co/UR4nFODyfd

— Elon Musk (@elonmusk) November 27, 2024

The comments are responding to a post by the creator of Dogecoin. In the post, they state that they “don’t understand how game developers and game journalism got so ideologically captured” and that players can “tell when someone is an outsider poser”. Musk has been vocal about his opposition to more left-leaning entities, like games studios.

Musk responded to another post, which questioned DEI. Portions of the audience have also gotten themselves into a fervor over “DEI” (Diversity, Equity, and Inclusion) after discovering consultancy services and pledges from companies to be more inclusive.