DoubleVerify overhauls its keyword-blocking policies

DoubleVerify has unveiled policy and product updates as part of its News Accelerator program to reduce the impact of keyword blocklists on publishers. 

These developments come amid high-profile criticism of ad verification technologies in successive reports in recent months and, more recently, growing competition in the space.  

DoubleVerify will now restrict keyword blocking to “unclassified URLs” only, with the company also launching tools to help advertisers optimize keyword blocklists to avoid excessive blocking against news content. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.