Digiday+ Research: Subscriptions poised to make a comeback as publishers sort out revenue priorities for 2025

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

The uncertainty is palpable as the media industry heads into 2025, but publishers still have to get their priorities in line when it comes to revenue. At this point, direct-sold ads remain a top revenue priority for publishers, with subscriptions making big gains when it comes to where publishers are making the most money and where they’ll put the most focus in the coming months.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.