An Overview of Blockchain and AI: Synergies and Contrasts
Artificial intelligence( AI) and decentralized advancement have changed how we perceive and apply cutting-edge advancements.DcentAI, a decentralized network that leverages blockchain technology, is at...
Retail Media Creates A Win-Win: Albertsons Launches Collective TV
CANNES — The advertising industry is looking for alternative ways to target high-quality audiences as cookies disappear from the marketplace.
Retail media, with its access to valuable first-party da...
Traveler Data Can Pinpoint Audiences: GroupM’s Brown
Amid the turmoil of cookie deprecation, ad buyers are looking for new identifiers.
One of those new signals is emerging as traveler information, which ad agencies are saying can help paint a more holi...