Amazon Prime Day 2024: Everything to know and early deals
We’re just a few weeks away from yet another Amazon Prime Day—or, as we like to call it, Black Friday in July. From the latest tech we love, to the cool gadgets we wished we had bought but didn’...
Google Analytics fixes paid search attribution
Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions.
Why it matters. The change addresses an i...
YouTube embeds ads into videos to beat ad blockers
YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers.
Why it matters. The “server-side ad injection” approach bakes ads into the co...
AI analysis of 8,000 top YouTube Ads reveals key trends for brands
YouTube tapped its machine learning capabilities to analyze over 8,000 of the top ads on its platform this year, surfacing five key creative trends that resonated.
Why it matters. The findings, ex...