The creator economy heat check: What’s hot (and not) for the rest of 2025

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The creator economy is only getting bigger and everybody—from agencies to tech platforms—want their piece of the pie. Nothing has made that more apparent than a look at how the back half of 2025 is shaping up. (Find a more in-depth look at how the creator economy is shaping up in the second half of the year here.)

Said pie is expected to reach $480 billion by 2027, per Goldman Sachs projections, so the land grab makes sense. 

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