Condé Nast and Hearst strike Amazon AI licensing deals for Rufus

Condé Nast and Hearst have signed multi-year agreements with Amazon to license their content for use in its AI shopping assistant Rufus. 

The news comes just six weeks after The New York Times revealed its own AI licensing tie-up with Amazon, which allows Amazon to use articles from The Times and content from NYT Cooking and sports website The Athletic for its AI products.

A Hearst spokesperson confirmed that Amazon has an AI licensing deal for content to be used within Rufus, across its newspapers and magazines, which include Good Housekeeping, Cosmopolitan, Harper’s Bazaar. Condé Nast also confirmed the publisher has a licensing deal for Rufus.

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