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OpenAI’s plan for ChatGPT ads starts with brands, not agencies 
The agency whisper network has done more to brief marketers on advertising inside OpenAI’s ChatGPT than the company’s own ads team – a sharp bit of irony for a platform built to have all the ans...
Dentsu is the latest holdco to reunite media and creative production
Super Bowl spots and Cannes Lion-winning campaigns hog the spotlight in agency sizzle reels, but the work that runs on Instagram, Walmart or Instacart is what keeps the lights on. And demand among adv...
The case for and against pre-game Super Bowl ads 
Super Bowl ads seem to be going the way of holiday ads. Brands are rolling out teasers and full ads earlier and earlier every year.  At this point, pre-game rollouts have gone from a brand marketing ...
Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search
This week’s Media Briefing will explore how a strong Q4 of 2025 gave publishers’ advertising businesses momentum, even as AI and traffic shifts force them to rethink where they can unlock future g...
Hearst rethinks brand safety to unlock news ad yield 
Related Insights Advertising around Politics As Trump returns to the White House, media buyers clamp do...
Despite saturated live sports calendar, Super Bowl remains north star for brands
Between the Super Bowl, Winter Olympics, March Madness, NBA All Star game and soccer’s World Cup, the sporting planets are aligned for a blockbuster media season through this summer. Media owners...
Binance denies issuing legal threats over insolvency allegations
A social media user claimed that Binance sent a cease-and-desist order over his post alleging the exchange's insolvency....
Senate Bill Would Require Online Platforms to Prevent Fraudulent Ads
A bill introduced Wednesday (Feb. 4) in the U.S. Senate would require online platforms to take “reasonable steps” to prevent fraudulent and deceptive ads. The bill would also strengthen...
Anthropic Says AI Assistant Claude Will Remain Ad-Free
Anthropic will not add advertising to its artificial intelligence (AI) assistant Claude, the company said in a Wednesday (Feb. 4) blog post. “We want Claude to act unambiguously in ...
Former PayPal Executive Marcus Explains How Payments Firm Lost Its Way
Former PayPal president David Marcus criticized his former employer in a viral social media post this week, writing that the payments giant had “lost its mojo” and arguing that the company had for...
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