Why omnichannel advertising needs gaming at its core
Melinda Spence, head of measurement and insights, Activision Blizzard Media
At a time when audience attention is increasingly difficult to hold, brands that incorporate gaming into their omnichanne...
Meta Reportedly Hires Away 3 Researchers From OpenAI
Meta has reportedly convinced three of OpenAI’s researchers to jump ship.
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Lucas Beyer, Alexander Kolesnikov and Xiaohua Zhai, all stationed with OpenAI’s Zurich office, ...
Pricing Strategies When Your Audience Is Small
Yay!
You’ve gotten traction with your creator business. Some people consume your content and engage with you online. But the audience is small, and you need “meantime” money to sustain your l...
Pricing Strategies When Your Audience Is Small
Yay!
You’ve gotten traction with your creator business. Some people consume your content and engage with you online. But the audience is small, and you need “meantime” money to sustain your l...
Database marketing
Database marketing has transformed the way businesses engage with their customers, allowing for tailored experiences that promote deeper relationships and loyalty. As companies continuously seek compe...
AlphaGenome reshapes how scientists interpret mutations
A new artificial intelligence tool, AlphaGenome, has been introduced to predict how DNA sequence variations impact gene regulation, now available via API for non-commercial research.
The genome functi...
