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Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena
The Super Bowl may be over, and the Winter Olympics already underway, but sports continues to be the red-hot domain in media. Alright, the other hot domain — right after AI.  The agency holding ...
Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?
Can the carrot of better empirical measurement, as opposed to the beat of a political drum, woo advertisers back to news content? For much of the past decade, brands’ retreat from advertising nex...
YouTube’s upmarket TV push still runs on mid-funnel DNA
As YouTube moves further upstream for TV ad dollars, it’s careful not to weaken the lower, mid-funnel mechanics that make those budgets defensible. Google’s sales reps are now being incentiviz...
Digiday ranks the best and worst Super Bowl 2026 ads
Subscribe: Apple Podcasts • Spotify Now that the dust has settled around the 60-plus Super Bowl ad spots rolled out this year, it’s time to reflect on the best and worst commercials from ...
‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age
Subscriptions were supposed to save publishers. Now, they’re becoming part of the survival logic for agencies too. At agency holdco S4 Capital, the pivot is already taking shape. By the end of...
In the age of AI content, The Super Bowl felt old-fashioned
AI is turning culture into a production shortcut — faster, cheaper and, at times, familiar. But the Super Bowl is one of the last places where brands are reminded that cultural likeness is easy but ...
Newly Public Emails Sure Make It Look Like RFK Jr. Lied To Congress About His Trip To Samoa In 2019
Way back in 2018, a series of events in Samoa brought about the country’s worst measles outbreak in years. It started in July of that year when two 1-year old children who were given a measles vacci...
New Mexico goes to trial to accuse Meta of facilitating child predators
Mark Zuckerberg. | Image: Cath Virginia / The Verge, Getty Images At the center of a consequential case about social media liability is a key question: did Meta lie or mislead the public about t...
Meta and YouTube Created ‘Digital Casinos,’ Lawyers Argue in Landmark Trial
Opening statements began in a trial claiming social media companies design addictive products that cause personal injury....
Google Faces Trademark Battle Over AI Video Tools
Autodesk sued Google on Friday (Feb. 6), alleging that the tech giant infringed on its “Flow” trademark for artificial intelligence-powered software, Reuters reported Monday (Feb. 9). T...
Newswire > Tag: media
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