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The Shorts play: YouTube steps up creator monetization
YouTube is expanding its internal brand partnership tools and its relationships with third-party creator monetization vendors — all part of a broader effort to create new revenue streams for Shorts ...
Outfront brings its XLabs to Cannes for the first time, hoping to draw a broader ad base
Cannes Lions used to be the place to see and be seen for creative excellence. But for the last 15 years or so, media companies and platforms have steadily muscled their way onto the beaches along the ...
Meet the man behind Cannes Lions’ most exclusive parties
Unik Ernest doesn’t exactly fit the mold of Cannes’ archetypal power broker. Tall, reserved, more listener than talker — he doesn’t shout status. But on the Croisette some call him the fixer. ...
Omnicom strikes partnerships at Cannes Lions with Disney and Walmart around harnessing live
Cannes Lions is officially underway, and holding company Omnicom is wasting little time forging ahead with unveiling partnerships with major publishers and platforms as it digs deeply into harnessing ...
Amazon and Roku kick off Cannes Lions with DSP tie-up 
Related Insights Member Exclusive Future of TV Briefing: A Q&A with Roku’s Sarah Harms about streaming ad measurement Subscribe To Read Read More ...
Media Buying Briefing: How Acadia is winning over creative work as well as media
There’s a threat to the creative side of the agency business, and it’s called generative AI. News announcements in the past few weeks have drilled that home, as Meta and other publishers announce ...
‘It’s a big meeting week’: Kimberly-Clark’s Patricia Corsi on the AI hype, Cannes jargon
Subscribe: Apple Podcasts • Spotify If you’re looking for Patricia Corsi, Kimberly-Clark’s chief growth officer, along the French Riviera during this year’s Cannes Lions Festival, don...
Cannes Briefing: A sunburned reckoning
To receive this daily Cannes briefing over email, please subscribe here. Cannes has always thrived on the blur: part conference, part fever dream, part reputation management exercise with a rosé c...
Trader Says One Layer-1 Altcoin ‘Destined’ for New All-Time High, Warns of Potential 50% Correction for WIF and POPCAT
A widely followed trader believes that a layer-1 decentralized exchange (DEX) altcoin is gearing up for rallies to new all-time highs. Pseudonymous analyst Altcoin Sherpa tells his 248,500 followers o...
StubHub Pledges to Leave UK Over Cap on Ticket Resale Prices
StubHub is reportedly threatening to leave the U.K. over a proposed cap on ticket-resale prices. [contact-form-7] As the Financial Times (FT) reported Sunday (June 15), the British governmen...
Newswire > Tag: media
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