Luma AI Debuts ‘Dream Machine’ for Rapid Video Creation
Artificial intelligence startup Luma AI unveiled a tool that can generate realistic video footage from a few lines of text, opening up new possibilities for rapid video creation.
The company’s “Dr...
Google Analytics fixes paid search attribution
Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions.
Why it matters. The change addresses an i...
YouTube embeds ads into videos to beat ad blockers
YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers.
Why it matters. The “server-side ad injection” approach bakes ads into the co...
AI analysis of 8,000 top YouTube Ads reveals key trends for brands
YouTube tapped its machine learning capabilities to analyze over 8,000 of the top ads on its platform this year, surfacing five key creative trends that resonated.
Why it matters. The findings, ex...
Samsung launches Galaxy Watch FE – its new affordable wearable
Samsung has introduced the Samsung Galaxy Watch FE, a 40mm smartwatch that has several premium features at a more affordable price.
The model includes highlights from the popular Samsung Galaxy Watch ...