How Google Search ranking works
It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work.
The structure of organic s...
Broad match keywords: When to test and when to avoid
Broad match can be a powerful tool for expanding reach and capturing new audiences via Google Ads, but it isn’t always the best fit for every PPC campaign.
Knowing when to test and avoid broad...
