What is a full-funnel PPC strategy?
Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies.
When used correctly, it can greatly benefit your marketing efforts, particul...
3 tips to be a great data steward for agency clients
Automation and AI have given us tools to reduce (often drastically) the time we spend on more tedious PPC tasks.
That means as agency partners, we need to shift toward acting more as consultants f...
Amazon Prime lawsuit, ad tier angers subscribers
The Amazon Prime lawsuit was initiated with a class action filing in a federal court in California last Friday, alleging Amazon breached its contract and violated state consumer protection laws by alt...
Can Web3 marketing tools expand to Web2 applications?
A closer look at the digital landscape clearly reveals the rapid emergence of Web3 technologies, especially when it comes to the introduction of innovative marketing tools and strategies that have the...
Why is the Crypto Community Buzzing Over Coinbase’s New Ad?
Coinbase has introduced a new television ad that humorously pokes fun at the traditional United States fiat currency, portraying it in the form of a penny coin. In the ad, the penny is comically tosse...