Amazon North American Sales Soar in Q1
Although it was closely watched for the manner in which it handled its artificial intelligence (AI) investments, Amazon dropped a stunner of a Q1 earnings report Tuesday (April 30), driven by a big s...
Pinterest: Consumers Will Adopt Social Commerce If It’s Easy
As consumers seek more frictionless eCommerce experiences, Pinterest is seeing user demand for shoppable features, as long as the purchasing journey is simple and intuitive.
The social media company...
Roku and The Trade Desk Partner to Enhance TV Ad Control
These days, at their annual ad pitches, companies don’t only tout their content slate. In 2024’s IAB NewFronts, the tech targeting offering is being showcased, too.
At its event in New York today...
Walmart-Vizio Merger Gets FTC Antitrust Scrutiny
Federal regulators are examining Walmart’s plan to buy smart television maker Vizio.
The Federal Trade Commission (FTC) is conducting an antitrust review of the proposed $2.3 billion merger, ...
Meta investigated over suspected EU online content breaches
Meta is in hot contention again, this time with the European Commission which said on Tuesday (April 30) that it has opened an investigation into suspected breaches of EU online content rules.
In a pr...
FTC slaps Razer with $1 million fine over misleading COVID mask ads
The year is 2021. With the COVID-19 pandemic still very much in swing and vaccine rollouts still limited to those most at risk, Razer sees an opportunity: bring its stylish RGB aesthetic to the face m...
How to transform your Google Ads headlines with anti-audiences
If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless.
You try to define your target market, only to be told, “Our a...