Tag: advertising | BizAndTech Newswire

advertising

Q&A With Aarki CEO Aman Sareen: Programmatic?s iGaming Problem - App Hopping, ROAS, and Retention
Programmatic advertising is one of the most powerful tools in iGaming?but also one of the most challenging. Rising acquisition costs, limited tracking post-IDFA, and intense creative fatigue are just ...

It’s the moment of truth for Zuckerberg’s Trump bet
Zuck bought himself a position of honor at Trump’s inauguration. | Image: Kenny Holston-Pool/Getty Images Mark Zuck...

Digiday+ Research: Amazon gets an even stronger hold over retail media
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Retail media’s moment in the advertising spotlight continues — both for better an...

Marketers are calmer about TikTok’s future in the U.S. — even as its ads team thins out
Just weeks ago, the mood among marketers was one of mild crisis. The prospect of a TikTok-less future — unthinkable yet suddenly plausible — had them sketching out fallback plans, hedging bets and...

Perplexity CEO: Company Is Not Seeing Financial Strain
The CEO of artificial intelligence (AI) firm Perplexity says there’s no truth to speculation that his company is struggling. Aravind Srinivas made this comment in a recent Reddit post — flagged Su...

France Fines Apple $162 Million, Alleging Privacy Tool Violated Competition Law
France’s competition regulator has fined Apple 150 million euros (about $162 million), alleging that the company’s App Tracking Transparency (ATT) made the use of third-party applications in the i...

CEO Matt Bromberg on ending Unity’s ‘war’ against its customers
Today, I’m talking with Matt Bromberg, who is the CEO of Unity, one of the leading video game development platform...

Apple fined $162 million for hurting app developers with ‘excessively complex’ privacy options
France’s competition watchdog (Autorité de la concurrence) ordered Apple to pay €150 million (~$162.4 million) ...

Ad-free platform Substack isn’t ruling out ads after all
Despite previously stating it’s an ad-free zone, Substack — like many other platforms before it — is no longer ruling out advertising. “For us, advertising is an interesting business,” Ha...

Elon Musk’s xAI Acquires X for $33 Billion, Shaking Up the Tech World
The post Elon Musk’s xAI Acquires X for $33 Billion, Shaking Up the Tech World appeared first on Coinpedia Fintech News In a surprising move, Elon Musk’s xAI startup has just acquired the platfor...

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