Tag: advertising | BizAndTech Newswire

advertising

Future of TV Briefing: Streaming’s programmatic ad market prepares for ‘tsunami of supply’ from live sports
This week’s Future of TV Briefing looks at how the growing availability of streaming live sports for programmatic sales will test the supply chain’s infrastructure and require new standards. �...

Fake DeepSeek Tokens Reach $60 Million In Market Cap
A fake meme coin advertising itself as DeepSeek gained a market cap of over $12 million today before crashing. Since the Chinese AI protocol took the US tech sector by storm, several scam assets have ...

IAB Tech Lab seeks to step up its standards-setting in 2025 with new tools for CTV, AI and a move away from web browsers
IAB Tech Lab’s job basically boils down to taking digital advertising and media practices, products and toolsets and making them mass-production ready. And in 2025, the organization will be doing th...

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners
This year’s winners exemplify the power of creativity, innovation and collaboration in modern marketing. From campaigns redefining audience engagement through tailored content to groundbreaking uses...

The entire story of Twitter / X under Elon Musk
Elon Musk bought Twitter, and now he’s rebranding it as X. Signs have gone up (and back down), icons are changing, and an old plan is new. How’d we get here? On April 4th, 2022, we learned t...

Australia’s NSW moves closer to ban gambling ads on public transport
Gambling advertising on public transport is set to be outlawed in the Australian state of New South Wales. On Tuesday (Jan. 28), government ministers in the country’s most populous state announced t...

What's Next for CTV Advertising: Comscore's State of Programmatic 2025 Survey
Comscore's State of Programmatic 2025 offers survey-based data that reveals where advertising budgets are going in 2025 (think CTV), how quickly marketers are turning to cookie-free (48% cookie-free b...

What happened to the post-cookie era, with IAB Tech Lab’s Anthony Katsur
Subscribe: Apple Podcasts • Spotify Remember when 2025 was supposed to be the first official year of the post-cookie era? Well, clearly that hasn’t happened and seems unlikely to happen a...

From ChatGPT to Gemini: how AI is rewriting the internet
Big players, including Microsoft, with Copilot, Google, with Gemini, and OpenAI, with GPT-4o, are making AI chatbot technology previously restricted to test labs more accessible to the general pub...

Sneak Preview: Will Programmatic Advertising Overtake Brand Advertising in 2025?
On Thursday, February 27, Alan Wolk, one of the industry's most influential thought leaders, will moderate the Streaming Media Connect debate "Will Programmatic Advertising Overtake Brand Advertising ...

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