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BetMGM expands into Sweden, following success in the UK and the Netherlands
Sports and online betting company BetMGM continues its expansion throughout Europe, as it announces an entry into Sweden. The announcement came from LeoVegas Group on Wednesday (October 23) who said i...
How your online world could change if big tech companies like Google are forced to break up
The US Department of Justice may be on the verge of seeking a break-up of Google in a bid to make it less dominant. If the government goes ahead and is successful in the courts, it could mean the comp...
The evolution of the great ‘curation’ tussle in ad tech 
The word “curation” in the context of ad tech refers to the process of selecting and organizing premium, high-quality inventory for advertisers and brands to more effectively target specific audie...
Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth
Marketers are getting back to basics. Throughout the year, there’s been a simmering debate for marketers: brand building versus performance marketing. But, in reality, it’s not an either-or equ...
Inside the Stream: Interview With Wurl’s CEO On AI’s Role in CTV Ads
This week we’re delighted to interview Wurl’s CEO Ron Gutman who discusses the company’s new AI-powered BrandDiscovery product that allows ads to be aligned with content in real time. Ron e...
Perplexity Aims to Form Revenue-Sharing Partnerships With News Publishers
Perplexity CEO Aravind Srinivas reportedly said Wednesday (Oct. 23) that he was surprised by a lawsuit filed Monday (Oct. 21) by two News Corp-owned publishers and that he was interested in a “prope...
Guess who’s suing the FTC to stop click to cancel
Illustration by Laura Normand / The Verge Three industry groups are suing to prevent the Federal Trade Commission (FTC) from enforcing its new “Click to Cancel” rule that requires...
Trade Associations Sue to Block FTC ‘Click-to-Cancel’ Rule
Three trade associations filed a lawsuit Wednesday (Oct. 23), aiming to block the Federal Trade Commission’s (FTC) “click-to-cancel” rule. The suit claims that the rule exceeds the FTC’s autho...
An investigation exposes data brokers using ads to help track almost any phone
Illustration by Alex Castro / The Verge An investigation conducted by a data privacy group has revealed...
Best Windows backup software 2024: Protect your data!
Your PC storage drives won’t last forever — which is why a backup strategy is so crucial for keeping your data safe. The best Windows backup software is your cover if/when your primary drive fails...
Newswire > Tag: advertising
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