British regulator overrules Stuart Broad gambling ad complaint

The Advertising Standards Authority (ASA) has not upheld a complaint against Fitzdares over an ad featuring former England cricket star Stuart Broad. 

The British regulator adjudicated on a complaint from the gambling-harm charity GambleAware due to concerns that Broad’s involvement with the independent bookmaker was likely to be of “strong appeal” to minors under the age of 18. 

This would have meant a breach of the ASA’s strict code, but the case was overturned. 

Back in August 2024, Broad posted on his X account to confirm his partnership with the London-based bespoke betting firm, with the brand name accompanying an image of him in action:

“Delighted to have teamed up with @Fitzdares. They’re an independent operator, build genuine personal relationships with their members & play the game the right way.”

“They’ve given me a £500 free bet pot every month to raise cash for Motor Neurone Disease. Let me know if you’ve got any tips for the upcoming PL season!? #Ad.”

Delighted to have teamed up with @Fitzdares