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Brands celebrate tariff reprieve, but fresh uncertainty looms

Tags: media
DATE POSTED:February 25, 2026

This story was originally published on sister site, Modern Retail.

When Sarah O’Leary, the chief executive officer of breast-pump company Willow Innovations, found out that the Supreme Court struck down President Donald Trump’s sweeping tariffs on Friday, she breathed a sigh of relief. 

“There was an emotional reaction and an element of relief, and maybe a sense of being seen — that we’d been battling something others finally agreed wasn’t right,” she said.

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Tags: media