Betches brings its viral voice to a new style destination for millennials and Gen Z

This story was first published by Digiday sibling, Glossy.

Fashion media is in a time of transformation. Vogue has a new editor, editorial-forward retailers are seeking bankruptcy protection, print fashion publications are falling off and digital platforms and creators are gaining authority. 

According to the 14-year-old, social-first media company Betches, it’s the right time to launch a style-focused vertical. 

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