Base App Goes Trading-First, But What Happens to Mini Apps and Creator Coins?

Base, the self-custodial wallet and on-chain app ecosystem developed by Coinbase, is undergoing a strategic pivot toward a trading-first approach.

Since its launch in July 2025, the Base app has attracted hundreds of thousands of users engaging in activities ranging from trading and saving to building and spending on-chain.

Base App Shifts to Trading-First Vision While Maintaining Mini Apps and Creator Coins

Jesse Pollak, the creator of Base, announced the shift, detailing how the app will now prioritize driving demand and distribution for all types of tradable assets.

Tl;dr: We’re focusing the Base app to be trading-first to drive demand and distribution for every asset and to be the best app for whatever you do in the onchain economy.

Since announcing the Base app in July, hundreds of thousands of you have used the app to create, trade,…

— jesse.base.eth (@jessepollak) January 14, 2026

The move reflects feedback from users who indicated that the initial version of the app placed too much emphasis on social features, leaving the full breadth of on-chain assets underserved.

Pollak noted that three key themes emerged from user feedback:

• The app’s social-first focus felt overly reminiscent of Web2 platforms
• There is a strong demand for more high-quality tradable assets, and
• The feed should surface a comprehensive view of on-chain activity, including apps, stocks, predictions, and social tokens.

To address these needs, Base will now build trading as its primary feature. This shift aims to catalyze capital flow across growing asset classes, including protocols, applications, stocks, predictions, memes, and creator coins.

Pollak emphasized that a finance-first user experience (UX) will now form the foundation of the app, with social layers such as copy-trading, feed-trading, and leaderboards integrated on top.

The goal is to enhance user engagement, retention, and distribution across the Base ecosystem.

Mini Apps and Creator Coins Remain Core as Base Expands Global Trading and Multi-Asset Feed

Despite the pivot, Mini Apps remain a central component of the platform. Pollak reassured developers and users that these tools for onboarding creators and facilitating consumer experiences will continue to be supported.

“…Mini Apps continue to be a core part of this vision – we are working on discoverability, and also much better tooling for tracking performance + leaderboards + impact (e.g., how many people have you onboarded). The goal with this shift is to drive more distribution, not less,” he noted.

Improvements to discoverability, performance tracking, and impact measurement, including leaderboards that show user onboarding and asset engagement, are in development.

This ensures that Mini Apps continue to drive visibility and distribution for apps and creators.

Creator coins, another hallmark of the Base economy, will also remain integral. Pollak specifically confirmed that his own $ Jesse token and other creator assets will continue to be supported. This reinforces Base’s commitment to a diverse and inclusive on-chain economy.

creator coins will continue to be a part of the @base economy, alongside all of the other incredible assets, and $jesse isn't going anywhere