Amazon Prime Day 2024 : Essential Tips for Sellers to Maximize Sales

Amazon Prime Day 2024 is an exciting opportunity for sellers to increase sales and build brand awareness. Numerator’s report found that 37% of U.S. households participated in Amazon Prime Day last year and spent more money than in previous years.

Amazon Prime Day sales are only going to increase in the coming years. Thanks to the deals and offers that help shoppers purchase their saved list of items at cheaper prices.

At least 85% of shoppers have even wished for the Prime Day sale event to be repeated twice a year instead of an annual shopping event.

Source

If you’re an Amazon seller, this guide is what you need to prepare for the coming Prime Day shopping event and succeed. Learn how to optimize your Amazon product listings, create enticing offers and deals, and leverage Amazon advertising and other marketing channels to boost your Prime Day sales.

Let’s get started.

What is Amazon Prime Day?

Amazon Prime Day is a 48-hour shopping event exclusive to Prime members. It is one of the biggest shopping events of the year.

Amazon Prime members get amazing deals from top brands and small businesses across categories, including skincare, kitchens, apparel, vitamins, electronics, and everyday essentials.

When is Amazon Prime Day 2024?

Amazon Prime Day 2024 begins July 16 at 12:00 midnight Pacific time and ends July 17 at 11:59 p.m. Pacific time.

How to Prepare for Amazon Prime Day 2024 as a Seller

Preparing in advance is essential to a successful Prime Day. It can help you increase sales, gain exposure, and clear out your inventory.

It would help if you started early by defining what Prime Day event success looks like for your business. It could be a sales target, a specific number of new customers or orders, or an increased brand exposure.

Having clear goals will guide your Prime Day marketing and sales strategy.

Before you begin, you should also analyze your previous year’s Amazon Prime Day data to understand what worked and what didn’t. Use these insights to refine your approach for this year.

Here are a few tips to prepare for Prime Day 2024 as an Amazon seller:

1. Double Down on Your Best-Selling Products

Understand sales patterns and trends to choose your products wisely for the Prime Day promotions.

The best advice is to pick products that sell the most. You can then sell other complementary products related to them through bundle offers.

You should select products with more positive customer reviews, and have at least 30 reviews on the listing or an average rating of 4 stars.

The Prime Day shopping event is a timely opportunity to increase sales of your well-received products. However, you can also experiment with promoting your newly-launched products to see how consumers perceive them.

Analyze the products that sold well during previous Prime Day events. If you’ve got a product in the trending categories, you can test selling it at discounted prices to increase sales and build brand awareness.

Here are the top items sold last year on Prime Day based on total sales dollars and total units sold for inspiration:

Remember, your choice of products will heavily impact your Amazon Prime Day 2024 event sales. So, be wise and consider things like sales velocity, inventory, and product ratings during product selection.

2. Attract Buyers Using Prime Day Deals and Offers

Attractive deals are a magnet for Prime Day shoppers. You should offer customers multiple ways to save using their Prime membership. Here are some ways to do it:

1. Create Prime Day deals and coupons

Offer special discounts and deals exclusive to Prime Day. You can also launch early Prime Day and post-Prime Day deals throughout July 2024.

Source

You can create and giveaway coupon codes as part of an email or social media campaign before the Prime Day event.

2. Use Amazon’s Lightning Deals promotion

Lightning Deals are a specific type of promotion on Amazon where you offer a limited number of discounts on a product for a short period. These time-sensitive offers run for a limited time and have limited stock. The deal ends once the timer ends or with 100% stock claims.

Source

Therefore, Amazon’s Lightning Deals create urgency and encourage quick purchases. They are a great promotion type to boost your Prime Day sales.

3. Bundle products at discounted pricing

Create product bundles at discounted prices to offer more value and increase average order value.

For example, HexClad Cookware created product bundles with typical purchase combinations based on their customers’ buying patterns. They offered coupons on their bundles, contributing 30% of their total sales.

Source

4. Offer substantial discount percentagesAccording to the Numerator study cited earlier, the deals on Prime Day last year satisfied over 66% of shoppers, with 91% using a “Save X%” promo type. So, a flat, across-the-board percentage discount on your products will likely bring in more Prime Day sales than other offers and deals.

Give around 40% off on products, and consider extending discounts beyond the Prime Day shopping event.

5. Create different promotions

Increase your Prime Day 2024 sales by creating different promotions, such as:

• Buy one, get one free
• Spend $500 and get $50 free
• Get 5 for the price of 3

These promotions help you clear inventory and increase average order value.

3. Manage Your Inventory

Managing your inventory is crucial to meet the surge in demand during the Prime Day sale. Check your inventory levels, analyze historical performance, and consider increasing stock on your best-selling products.

According to an NBC News report, the Amazon Prime Day 2023 event generated $12.9 billion in sales.

It’s safe to anticipate higher sales volumes and ensure you have enough stock for Prime Day 2024. Try to overestimate product sales rather than risk stockouts during the biggest shopping event of the year. That’s because running out of stock may hurt your rankings and lead to missed sales.

Using powerful ecommerce inventory management software can help you balance your inventory to avoid stockouts or overstocks.

Another way to handle your logistics is to opt for Amazon’s Direct Fulfillment program. It allows you to seamlessly share real-time inventory information with Amazon using electronic data interchange (EDI).

As an Amazon FBA (Fulfillment by Amazon) business, you can ensure fast and reliable product delivery, boosting customer satisfaction and loyalty.

4. Optimize Your Amazon Product Listings

Optimize your product listings early with high-quality images, compelling descriptions, and relevant keywords. Ensure your listings attract and convert Prime Day shoppers.

Here’s how to do it:

Ensure your product titles and descriptions are clear, informative, and keyword-rich.

In the product title, cover the following info:

• Brand name
• Color, flavor, or variant
• Size and quantity
• Keywords

Here’s an example of a product title highlighting all vital features and configuration of the keyboard they’re selling:

Highlight key features through bullet points in your product description to ensure shoppers have all the information they want.

Source

Visuals are crucial for conversions. Use high-resolution images and videos to showcase your products in the best light. Along with product photos, show the product in use with in-context images.

Optimize your listings with Prime Day sale keywords for better search visibility. These include:

• Amazon Prime Day 2024
• Prime Day sales
• Prime Day discount
• Amazon Prime Day deals

Read more tips to optimize your product pages on Amazon, Shopify, and other ecommerce stores.

5. Create an Exclusive Amazon Storefront for Prime Day 2024

Create a dedicated Prime Day version of your Amazon storefront using the scheduling feature in the Amazon Stores builder to serve as a landing page for all your Prime Day deals and discounts.

Submit it for approval at least a week before the Prime Day event. You can choose when to publish the content and when to revert to your older version.

When preparing your Prime Day 2024 storefront, highlight exclusive products or bundles only available during this shopping event. You can also add a page for the Featured Deals widget.

Here’s an example of an Amazon Prime Day storefront:

Source

Customers expect big offers on Prime Day, so consider offering discounts that apply to purchases made on your ecommerce website as well. Extend a few discounts beyond Prime Day 2024 for added sales and revenue.

6. Drive Sales From Amazon Ads, Social Media, and Email Marketing Campaigns

Effective advertising can significantly boost your visibility and sales during Prime Day.

Set up and test Amazon advertising campaigns early, and consider offering exclusive discounts through the Amazon app. Here are a few options to reach more customers:

• Sponsored Products
• Sponsored Brands
• Sponsored Display ads

Source

Keep a close eye on your ad performance and make real-time adjustments to your bids to stay competitive and maximize the ROI of your Prime Day campaigns.

Beyond Amazon, leverage social media and email marketing to promote your Prime Day deals.

You can use platforms like Facebook, Instagram, and X to build anticipation and drive traffic to your Amazon product listings.

Send targeted emails to your subscriber list highlighting exclusive Prime Day deals, coupons, and offers to drive sales.

You can also consider partnering with influencers to reach a broader audience and increase your Prime Day sales.

7. Provide Excellent Customer Experiences

A seamless customer experience is vital for maximizing sales and fostering long-term relationships. It applies to Amazon Prime Day 2024 sales as well.

• Provide detailed and accurate product descriptions to set clear expectations about your products.
• Ensure quick and helpful responses to customer questions.
• Ensure your products are eligible for Prime shipping, and if using Seller Fulfilled Prime, maintain a low Late Shipment Rate and Order Defect Rate.
• Handle returns and refunds promptly to maintain customer satisfaction.
• Build social proof with positive customer reviews to boost your credibility and attract more buyers. Be quick to resolve issues and request negative reviews removal after resolution.

8. Implement Effective Pricing Strategies

Competitive pricing is another crucial factor in driving sales during Prime Day.

• Regularly analyze competitor pricing and adjust yours accordingly.
• Use dynamic pricing tools to stay competitive in real-time.
• Create a sense of urgency with limited-time discounts and deals during the Prime Day shopping event.

9. Track Key Metrics and Analyze Your Prime Day Performance

Monitoring your performance is essential for making informed decisions during the Prime Day shopping event.

You should identify and track crucial metrics like:

• Sales
• Traffic
• Conversion rates
• Average order value
• Best-selling products and bundles

Use tools like Amazon Seller Central to get real-time data and insights about your Prime Day 2024 sales and adjust your strategies based on performance data.

After the event, conduct a thorough analysis to review your Prime Day 2024 sales data, identify successful tactics, and prepare for other major sales events like Black Friday and Cyber Monday.

Ready to Increase Sales This Amazon Prime Day?

Preparing for Amazon Prime Day 2024 requires careful planning, strategic execution, and real-time optimization. By starting early, optimizing your listings, leveraging powerful marketing strategies, and focusing on customer experience, you can maximize your sales and take full advantage of this massive shopping event.

Implement these tips and strategies to leverage Prime Day 2024 and set your business up for continued success. Use this time of the year to boost sales and build lasting customer relationships.

Start planning now, stay flexible, and earn big!

FAQs

Is Prime Day Better Than Black Friday?

Prime Day and Black Friday are both sales events that offer huge discounts on popular items, but they have some key differences.
Prime Day primarily focuses on Amazon products and electronics, and the discounts are exclusively for users with Amazon Prime membership. However, Black Friday sales cater to a wider variety of products, and both offline and online sales.
Prime members can get higher discounts on Amazon products during Prime Day sales, sometimes even lower than Black Friday prices.

Is Prime Day Better Than the 4th of July Sales Event?

Prime Day and 4th of July are equally exciting shopping events of the year.
The 4th of July sales event is more relevant for appliances, furniture, grills, and mattress sales. Conversely, Prime Day is exclusive to Prime members only and better for TVs, laptops, and electronics sales.

How Much Does an Amazon Prime Membership Cost in 2024?

Amazon Prime membership costs $14.99 per month or $139 per year.
If you’re a student, you can become a Prime member at almost half the cost, for $7.49 per month or $69 per year.
Amazon also offers a monthly Prime Shipping Only plan (invitation only) for $14.99.