Amazon has a coffee badging issue

Coffee badging is when employees make quick trips to the office—often just to get coffee—to meet attendance rules without spending much time there. Amazon and other companies are grappling with this issue as they try to ensure their return-to-office policies are effective. But it is not an easy job, and here is why.

What is coffee badging?

“Coffee badging” is a term used to describe a practice where employees enter the office just briefly—often to get coffee or for a similar short visit—while technically meeting the office attendance requirements. This practice allows employees to fulfill the formal requirements of being in the office without actually spending substantial time there.

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The concept of coffee badging became prominent as companies, including Amazon, implemented return-to-office (RTO) policies. These policies required employees to work from the office for a certain number of days each week to promote collaboration and productivity. However, employees found ways to circumvent these requirements by briefly visiting the office. By swiping their badges to gain entry and exit, they could meet the attendance criteria without being genuinely present in the office for work.

Why is coffee badging a problem?

Coffee badging undermines the intent of return-to-office policies, which is to foster in-person collaboration and interaction among team members. Companies like Amazon introduced these policies to reinvigorate office culture and enhance teamwork, but practices like coffee badging dilute these objectives. The issue has led companies to seek stricter measures to ensure that employees are spending meaningful time in the office.

The tech giant is addressing the Amazon coffee badging issue by improving employee communication to clarify attendance expectations and reduce confusion

A survey by Owl Labs last year revealed that 58% of hybrid workers admitted to engaging in coffee badging.

Amazon’s response to coffee badging

Amazon, like many companies, has encountered issues with coffee badging among its workforce. In response, the company has begun implementing stricter controls to address this problem:

• Minimum time requirements: Amazon is considering setting a minimum number of hours that employees must spend in the office each day to ensure that their presence is substantive. While some teams may be required to stay for as little as two hours, others might face a minimum of six hours per visit.
• Increased monitoring: To combat coffee badging, Amazon has increased its monitoring of office attendance. This includes tracking the amount of time employees spend in the office and having direct conversations with those who are not meeting the new expectations.
• Employee communication: Amazon spokesperson Margaret Callahan stated that the company has begun directly addressing employees who are not consistently spending substantial time in the office. This approach aims to reduce confusion and frustration among workers while ensuring compliance with the RTO policy.

Amazon employees walk out against to board to make a change

Coffee badging is just a small step

Coffee badging is part of a larger trend where employees use creative methods to navigate corporate policies. The latest Amazon coffee badging issue highlights the ongoing tension between the desire for flexible work arrangements and the need for in-person collaboration. As companies refine their return-to-office strategies, balancing these competing demands will be crucial.

Amazon coffee badging issue: A survey revealed 58% of hybrid workers admit to engaging in coffee badging

In summary, coffee badging has emerged as a significant challenge for companies like Amazon implementing return-to-office policies. This practice—where employees briefly visit the office to meet attendance requirements without substantial in-office work—undermines the goal of fostering genuine collaboration and office culture. In response, Amazon is tightening controls with minimum time requirements, enhanced monitoring, and direct communication with employees. As businesses balance flexibility and in-person engagement, addressing Amazon coffee badging-like issues will be crucial to achieving the intended benefits of their return-to-office strategies.

All images are generated by Eray Eliaçık/Bing