Albertsons is putting digital screens for ads in more than a third of its stores

This story was first published by Digiday sibling Modern Retail

Digital screens may become far more common for shoppers to see in stores this year.

Albertsons’ retail media division, Albertsons Media Collective, began piloting an in-store digital display network last summer. The program spanned 80 stores in partnership with digital signage software provider Stratacache. The major grocer — which operates under the Albertsons, Safeway, Vons and Jewel-Osco banners, among many others — said this month that it has seen enough success in its digital screen network to begin a rollout in 800 of its 2,200-plus stores in 2026.

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