AI royalties for small and midsize publishers: collective licensing’s next big play

AI royalties are finally on the table for small and midsize publishers.

Don’t credit OpenAI’s ChatGPT, credit corporate LLMs — enterprise RAG is what’s creating royalty revenue for publishers.

RAG — retrieval augmented generation — kicks in when a user (or system) prompts the LLM, which then pulls the relevant content from various sources to deliver the best answer.

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