AI is reshaping Omnicom’s workflow. Its revenue model may be next

Holdcos keep talking up AI. Omnicom put it on the record. Its chief technology officer took a lead role on the earnings call on Tuesday (July 15), putting the tech — and the business case — squarely in focus.

Like its peers, Omnicom is in flux. A solid second quarter, with revenue up from $4.02 billion from $3.61 billion a year ago, followed a sluggish start to the year. Blame the usual suspects: a jittery macro economic climate, a slowdown in digital ad growth. But the real shift — the one reshaping the ground beneath them — is AI.

Which explains why Paolo Yuvienco, Omnicom’s chief technology officer, was on the call.

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