Ad Tech Briefing: How much could Yahoo’s DSP sell for — and to whom?

Earlier this week, Digiday reported that parties were trying to engineer a divestment of Yahoo’s demand-side platform, but who would buy such an asset, especially in this market?

Now that the hard yards of reporting have been done, it’s time to reflect on the subsequent output of ad tech’s chattering classes to assess the likely outcomes of such a process. 

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