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Ad Tech Briefing: The AI-powered reallocation of margin is just more of the same

DATE POSTED:March 21, 2025
Related Insights The Programmatic Marketer Programmatic advertising’s endless cycle of reinvention and rot

The media industry is experiencing a significant transformation driven by ad tech.

That sentence is as relevant in the mid-2020s as it was in the mid-2010s and the prior decade, although it begs the question: Is there anything different this time around?

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