888Africa enters partnership with football giant Benfica
Portugal’s most successful football club, Benfica has signed a deal with 888Africa for the company to become the club’s official sports betting and gaming partner for Mozambique and Angola.
The 888bet brand will be present at all matches at the Sport Lisboa e Benfica Stadium. Alongside this, 888AFRICA will also be working with the Club to create unique and engaging content for football fans and launch a series of competitions and prizes – from signed jerseys and balls to match tickets. The partnership will create additional opportunities for fans to connect with the Club.
Miguel Bento, Commercial and Marketing Director of the SL Benfica Group, said: “We are pleased to announce this partnership with 888AFRICA, a prominent company in the betting industry in key markets such as Mozambique and Angola. These regions represent an important part of our global strategy as Benfica continues to expand its reach beyond Europe. This collaboration not only strengthens our presence in Africa, but also brings us closer to our passionate fan base in this region. We believe that this partnership will offer new and exciting opportunities to get involved in Africa, and we hope to achieve great results together.”
Founded in 2022, 888Africa has been operating BetLion and 888bets in Kenya, Tanzania, Mozambique, Zambia, Angola and the Democratic Republic of Congo
Christopher Coyne, CEO of 888AFRICA, said: “Benfica is one of the most prestigious soccer clubs in the world, with a large fan base in Portuguese-speaking countries in Africa, making it the perfect partner for 888AFRICA. In Mozambique and Angola – two key markets for us – Benfica is one of the most followed clubs, and we are confident that this partnership will unlock more growth opportunities for us. We look forward to creating unique and engaging Benfica-led content while introducing more fans in Africa to our market-leading betting and gaming propositions. We hope to play our part in supporting another successful season for the club.”
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