10 SEO Reporting Software Tools for Agencies and Marketers
Let’s explore the top SEO reporting software tools, the key metrics they track, and how they can help boost your visibility on search engines.
What is SEO Reporting Software?SEO reporting software tools help you track, analyze, and report key website SEO performance metrics like keyword rankings and organic traffic.
These tools collect data from various sources and turn it into insightful reports about your website performance and SEO strategy. With these insights, you can make data-driven decisions to improve your search engine rankings and online visibility.
Top SEO Reporting Software Tools [Free & Paid]Let’s discuss the top SEO reporting tools, their features, the key SEO metrics they track, and their pricing plans.
1. SemrushSemrush is one of the leading tools in the SEO industry, offering comprehensive keyword research, rank tracking, backlink analysis, competitor analysis, and site audit reports. Its intuitive interface and broad range of tools make it a favorite among businesses and agencies.
It is also known for its data accuracy and offers various SEO report templates that make reporting simple for individuals, small businesses, and agencies.
You can customize reports by choosing the widgets that matter most to you or your clients. These reports are helpful for keyword research and approvals, link placement approvals, and website performance reporting.
Semrush also lets you download the reports as PDFs in one click.
Key features and SEO metrics
- Overall SEO progress tracking – goals, accomplished tasks, succeeding tasks on your SEO plan
- Technical SEO and domain analytics
- Advanced keyword rankings tracking
- Top-performing pages
- Backlink analysis and audit
- Competitor analysis
- Local SEO
- Customizable reports
- Scheduled PDF reports
- Looker Studio integration
- PDF template sharing
Best use cases
- Perfect for agencies that need to manage and report to multiple clients
- Easy to use for smaller businesses and individuals as well, as it offers various SEO report templates
- Excellent for competitive analysis and improving SEO strategy
Pricing
- Plans start at $139.95/month, with higher tiers for additional features, more reports, and extra team members.
Check out my full review of Semrush to explore other SEO tools it offers.
2. SE RankingSE Ranking is an all-in-one SEO software solution for rank tracking, on-page SEO, website audit, and backlink checking. It lets you create data-rich SEO reports in easy-to-understand graphical representations.
You can leverage various ready-to-use templates for quick reporting, such as the keyword ranking report template or website audit overview template. Customize sections based on the metrics you want to highlight in your marketing reports.
SE Ranking lets you manually download reports in .pdf, .xls, or .html formats. You can also send them out to clients or your manager via scheduled emails.
Key features and SEO metrics
- Precise rank tracking
- Competitive and keyword research reports
- Backlink checker and monitoring
- Website audit
- Customizable PDF reports with easy-to-read graphs
- Automated SEO reports scheduling
- Guest links for easy access to project data
Best use cases
- Great for businesses of all sizes that need detailed keyword tracking and accurate reporting
- Helpful features for agencies such as guest links and automated reports delivery to clients’ inboxes
Pricing
- Pricing starts at $65/month for the Essential plan, making it accessible for small businesses
- Higher tiers are available for more extensive needs, such as enterprise-level features
- Agency Pack add-on available for an additional $50/month for white-label reports for your clients
Screaming Frog is well known for its website crawling and auditing capabilities. It generates detailed reports highlighting issues, such as broken links, duplicate content, and other on-page SEO factors.
Screaming Frog’s free SEO reports offer a wealth of insights into optimizing your site structure, metadata, content, and links to boost your website’s SEO performance.
This SEO reporting software also prioritizes issues and warnings based on their impact on your search rankings. This feature helps you know which to handle first to limit traffic losses and boost visibility.
Key features and SEO metrics
- Comprehensive website crawling
- Real-time website audit
- Duplicate content issues
- Internal linking and URL structure
- Broken links and redirects
- Page titles and metadata issues
- XML sitemaps
- Site audit scheduling
Best use cases
- Perfect for detailed technical SEO audits
- Excellent for identifying on-page issues that may hinder SEO performance
Pricing
- Free version available
- The paid version starts at $259/year and gives you access to more data with integrations with Google Analytics, Google Search Console, PageSpeed Insights, and Looker Studio crawl reports.
Ahrefs is another leading SEO tool known for its robust backlink analysis and competitive research capabilities. It lets you create stunning SEO reports to impress your clients.
You can track a website’s domain rating, backlinks, referring domains, and organic traffic growth using Ahrefs. It’s also the top link building tool that helps you identify linking opportunities that will drive impactful link juices.
Ahrefs’ backlink reports help you identify link placements and anchor texts, referring domains SEO metrics, and new and lost links to ensure your link profile is in the best health.
However, scheduling automated reports for your clients with Ahrefs can be costly because the advanced reporting feature is available only in the Enterprise plan.
Key features and SEO metrics
- Detailed backlink analysis and referring domains
- Competitor analysis
- Keyword rank tracking and average positions
- Organic traffic
Best use cases
- Excellent for in-depth backlink analysis, link building opportunities, and competitive research data
Pricing
- Plans start at $129/month
- For advanced report sharing and scheduling features, upgrade to Enterprise plan for $14,990/year
Check out my full review of Ahrefs to learn more and explore its other alternatives.
5. Google Search Console (GSC)Google Search Console is a free SEO reporting tool that offers insights into your site's health, keyword rankings, search performance, and indexing issues.
You can see your average positions in search results, get insights into clicks and impressions, and identify queries that users were searching for. GSC reports help you check for spikes or dips in your search clicks or impressions.
GSC generates detailed reports about your site’s health and user experience. It gives you easy-to-implement improvement suggestions to boost your site’s visibility.
Key features and SEO metrics
- Website security issues
- Site health issues such as structured data, AMP pages, etc.
- Search performance metrics like average positions, clicks, impressions, CTR, and queries users searched for.
- Core Web Vitals report to help you fix poorly performing pages
- URL-wise site issues alerts
- Page indexing report with mentions of error/valid indexed pages
- Sitemaps report
- Links report: Analyze referring domains, anchor text, and internal links
Best use cases
- Perfect for site owners and SEOs
- Excellent for technical SEO audit, Core Web Vitals, and indexing reports
Pricing
- Free to use
Looker Studio (formerly Google Data Studio) connects seamlessly with Google Search Console (GSC), Google Analytics (GA), Google Ads, YouTube Analytics, and other valuable data sources.
It offers ready-to-use SEO report templates to showcase data from multiple sources in easy-to-understand visual charts.
Let’s look at the Looker Studio report with GSC data. It covers your site’s search positions, impressions, clicks, and CTR.
You can use Looker Studio to create a data visualization chart report from the Google Analytics account data of your and your client’s websites.
Key features and SEO metrics
- Customizable dashboards that integrate data from multiple sources
- Automated reporting for Google data and SEO metrics
- Site SEO performance report including search positions, impressions, clicks, CTR, top search queries
- Traffic reports: Top traffic sources, devices, countries, browsers, and operating systems
- User engagement reports: New/engaged users, pageviews, engagement time, top pages
- Ecommerce conversion report: Total revenue, conversion rate, average order value, revenue per user, top pages
- Collaboration features for teams
Best use cases
- Excellent for SEOs and agencies that need customized, visually appealing reports for clients
- Ideal for small businesses and SEOs looking to integrate various Google data sources for unified reporting for free
Pricing
- Free for creators and report viewers
- Custom pricing varies for expanded administrative features and support
Google Analytics is a must-have tool for understanding website traffic and user behavior. It offers powerful SEO reporting features to monitor your organic search performance.
Track your website traffic, traffic sources, top search queries, top-performing URLs, and search clicks.
You can get detailed reports about user behavior and engagement, tracking metrics like the number of sessions, time on the page, bounce rates, and even conversion rates.
Key features and SEO metrics
- Traffic sources, new vs. returning users
- Google Search impressions, clicks, top search queries, top pages
- User behavior: page views, sessions, average session duration, bounce rates, engagement rate
- Conversion tracking: Goal completions such as form submissions or purchases, sales revenue, ad revenue
- Custom reports scheduling for your specific SEO metrics and KPIs
Best use cases
- Perfect for businesses of all sizes looking to track overall website performance and user behavior
Pricing
- Free to use
- Google Analytics 360 for advanced features and additional data, starting at $50,000/year
Here’s a comparison of Google Analytics vs. Semrush to help you understand the SEO data each offers.
8. AgencyAnalyticsAgencyAnalytics is built for agencies, allowing you to create quick white-label reports that combine real-time data on backlinks, keyword rankings, site health, and organic traffic.
It picks and compiles data from Google Analytics, Google Search Console, Google Lighthouse, and other valuable platforms. You can integrate it with similar SEO tools like Semrush, Moz, and Ahrefs.
You can add your agency’s logo and color schemes to AgencyAnalytics SEO reports for branding purposes.
Show clients how you’re accomplishing their SEO goals for traffic growth, backlinks, and sign-ups through its goal-tracking feature.
Key features and SEO metrics
- Keyword rankings, position changes, top keywords
- Search impressions and clicks
- Traffic sources (organic search, social media, paid, etc.)
- Website analytics: Visitors, sessions, bounce rates
- Site audit report: Audit score, errors, critical warnings
- Backlink analysis report: New/lost links, trust flow, top anchor texts, referring domains
- Aggregated SEO campaign reporting
- Automated SEO reports scheduling
- Customizable white-label SEO reports with drag-and-drop widgets
- SEO goal tracking report
- Campaign reporting and dashboard templates
Best use cases
- Best for SEO freelancers and agencies to create detailed, 100% white-label SEO reports that cover specific metrics like rankings, traffic, and backlinks
Pricing
- Starts at $79/month
Moz Pro provides comprehensive tools for SEO reporting, including keyword rank tracking, site audits, backlink analysis, and on-page optimization. It lets you create and share customized reports with clients or team members.
Key features and SEO metrics
- Keyword ranking tracking, ranking position changes over time
- Technical SEO issues, page crawl errors, duplicate content, missing metadata
- Backlink analysis: New and lost links, linking domains, anchor text
- Domain and page authority
- Customizable reports
Best use cases
- Ideal for SEOs and agencies to track keyword rankings and domain authority
Pricing
- Moz Pro’s SEO reporting feature plans start from $99/month
- Higher-priced plans for white-label reports and pre-built report templates
See how Moz compares against Semrush, another leading SEO tool.
10. Rank Math SEO AnalyzerRank Math is a search engine optimization plugin for WordPress that makes it easier for site owners to optimize their content for higher rankings.
Its free SEO Analyzer tool generates in-depth site audit reports, highlighting page performance, SEO issues, and improvement suggestions.
It integrates with Google Analytics 4 and Google Search Console to gather accurate real-time SEO and traffic data.
For advanced reports and data access, integrate their paid SEO plugin into your or your client’s WordPress dashboard.
Key features and SEO metrics
- SEO score
- Keyword rankings, position history
- SEO audit, technical SEO issues, broken links, metadata, indexing status
- Traffic analysis, sessions, page views, bounce rates
- Internal and external links ratio
- Schema generation and validation
- Customizable SEO reports and automated scheduling
Best use cases
- Ideal for WordPress users who want an all-in-one SEO reporting solution integrated into their dashboard
- Perfect for freelancers or site owners looking for free site audit reports and improvement suggestions
Pricing
- Free reports
- Rank Math paid SEO plugin plans start from $24.99/month
SEO reporting tools help monitor your site health and SEO performance and analyze data to gain insights into how to improve your search engine rankings and organic traffic.
- Reporting tools save you time gathering, analyzing, and presenting SEO data accurately and efficiently in real time.
- SEO reporting software tools help you showcase the impact of your SEO campaigns to clients with clear, detailed reports in easy-to-understand data charts.
- You can track key SEO metrics like organic traffic, keyword rankings, backlinks, and on-site user experience to monitor your progress in real time.
- These tools make it easier and faster for your team to make data-driven adjustments to your SEO, content, and UX strategies based on your website’s current performance.
- You can connect the appropriate software with your existing tool stack through built-in integrations.
When choosing an SEO reporting tool, look for the following features:
- SEO reporting is all about data accuracy. So, ensure the tool offers accurate data for key metrics to track your campaign progress.
- The tool should integrate with platforms like Google Analytics, Google Search Console, and other valuable data sources. The more, the better.
- The software should work well for your current business size and offer scalability. You don’t need to worry about migrating to another tool every time your business or agency grows.
- It should have a suite of tracking features, including site audits, keyword rankings, backlinks analysis, and competitor data. It’s a bonus if it also offers social media and email analytics.
- As SEO is continuously evolving, so should the right SEO reporting software. They should add new functionality and data points from time to time.
- Look for tools that enable you to customize your SEO reports to include metrics that matter to your client or management. Another good add-on is if the tool allows you to set up automated SEO reports every month.
- The tool should offer a clean, easy-to-navigate interface and dashboards. It will help shorten your learning curve and increase efficiency. It should also offer support resources and documentation.
- The tool should provide real-time data updates and alerts to help you stay on top of your SEO performance.
Selecting the right tool depends on your specific goals and the needs of your agency or business.
- Assess your specific needs and goals. Determine whether you need in-depth SEO analysis, client reporting, or focus on specific metrics.
- Compare the features and pricing of different reporting tools to choose one that provides the necessary features within your budget.
- Consider the learning curve of each tool. Some tools require more time to learn than others. Check if the tool offers adequate support resources.
- Most tools offer a trial period. Use it to test the software's functionality and ease of use before committing to a paid plan.
Here are a few tips on how to set up your SEO reports for maximum clarity and impact:
- Choose the right metrics that look good and show real progress for ranking positions, number of keywords rankings, organic traffic, referring domains, and backlink quality.
- Organize the metrics in your SEO report layout based on their importance in your client’s eyes or your campaign’s top goals.
- Show steady growth charts as SEO is about gradual, sustainable results, not overnight wins. Steep drops or ups are often questionable.
- Use visual data charts and graphs from your favorite SEO reporting tool to make it easier to consume data. Don’t miss out on adding actionable tips and notes to clarify the site’s SEO progress.
- Set up a specific time, like the last Monday of the month to generate automated SEO reports using your pre-customized report layout. This schedule will give you additional days to review the report, make changes, and add your insights to impress your stakeholders or clients.
- Make recommendations based on the SEO report data. This action will help you speed up the approval process for new target keywords, backlinks, and website technical SEO updates.
Using the right SEO reporting software allows you to track website performance, improve SEO strategies, and showcase value to clients. From automated data integration to real-time metrics tracking, these tools help you stay on top of your SEO game.
Whether you run a small business, a large enterprise, or an agency, choosing the right SEO reporting software ensures regular performance monitoring. It helps you adjust your strategies and keep your management or clients happy with sustainable results.
Take your SEO campaign results to the next level.