Zero Click Marketing and What It Means for Your eCommerce Business

Okay, let’s get to the point: Zero click marketing is here and it’s big for eCommerce businesses.

If you’re still using old school tactics to drive traffic to your site, you’re missing the bigger picture. Over 65% of searches on Google end without anyone clicking on anything.

So why does this matter? Well, Rand Fishkin, founder of SparkToro, breaks it all down perfectly in this insightful video.

He explains, “Zero click marketing isn’t about ignoring clicks—it’s about meeting your audience where they are and delivering value without requiring a click.”

Instead of chasing website traffic, you’re fighting for visibility, trust, and engagement on platforms like Google, Amazon, Instagram, and TikTok. If your brand isn’t adapting to this shift, you’re getting left behind.

So, how do you win in a zero click world? Let me show you.

What is Zero Click Marketing?

Zero click marketing is delivering value where your audience is instead of making them come to you.

Think about Google.

Have you ever Googled something like “best running shoes” and found the answer right there in a featured snippet or product carousel?

Or maybe you’ve seen Google Shopping ads at the top of the page with star ratings and prices.

Now imagine that happening with TikTok, Instagram or even voice search on Alexa. People can discover, research and sometimes even buy your product without ever leaving these platforms.

It’s no longer about driving traffic. It’s about getting attention.

Zero Click Marketing and eCommerce Brands

Let’s get practical so you know exactly where to focus.

1. Google’s Push for Zero Click Searches

More than half of Google searches never get a click because Google is giving users instant answers through:

Featured Snippets: Quick answers at the top of the page. People Also Ask: Related questions with dropdown answers. Google Shopping: Product ads that show price, reviews and more without leaving the page.