Your next pair of Warby Parkers might secretly house a Google AI
Google has committed up to $150 million to Warby Parker to co-develop Android XR-based AI-powered smart glasses, with $75 million already allocated for product development and commercialization. An additional $75 million is contingent upon Warby Parker meeting specific milestones, in exchange for an equity stake.
The partnership was unveiled at Google I/O 2025, alongside announcements of similar collaborations with Samsung and Gentle Monster for smart glasses integrating Gemini AI and AR capabilities. This strategy mirrors Meta’s successful approach with EssilorLuxottica (Ray-Ban), leveraging existing design appeal and retail channels.
Warby Parker’s popular frame designs and potential retail integration are expected to play a key role in the venture. The first line of smart glasses, set to launch after 2025, will feature multimodal AI across both prescription and non-prescription models. Subsequent products are planned as part of a broader series. The partnership is the latest in Google’s efforts to establish a presence in the smart glasses market, following the announcement of collaborations with other industry players.