Wool, water, Wi-Fi: Modernizing an ancient business at the final frontiers of e-commerce
One night in Bishkek, Kyrgyzstan, a felting artisan ended her day with a prayer. May our partners have good health. May they be ambitious, and successful, and may their businesses grow. The next morning, sisters-in-law Chinara Makashova and Nazgul Esenbaeva, and the people they worked with awoke to what seemed like a miracle: Shopify orders. So many Shopify orders.
They got to work. It felt like everything was falling into place: The company they had built from scratch was exporting felted slippers and artisan products to wholesale partners around the globe. And with help from USAID’s green business initiative in Central Asia, they were expanding their production abilities — and finally building their own modern, direct-to-consumer web store: one with the payment processing and data security infrastructure to help them reach customers directly.
But just as their new ecommerce infrastructure was coming together, the USAID funding vanished around the world — leaving them with a $35,000 funding gap. In so many places, the internet makes building a retail business easy — but in the world’s most land-locked country, with a banking system bogged down by sanctions against o …