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Why FinTechs See Credit Unions as Their Next Big Growth Market

DATE POSTED:August 25, 2025

The financial services map is being redrawn, and credit unions are at the center. As FinTechs distance themselves from big banks, they’re forging bold new partnerships with smaller, more agile institutions. What’s driving this strategic pivot? PYMNTS Intelligence, in collaboration with Velera, dives deep into the motivations, the market shifts, and the technologies that are shaping the next wave of financial innovation.

What You’ll Learn Inside “Credit Union Innovation Readiness: How FinTechs Are Shifting Their Partnership Strategies”:
  • Who’s gaining—and who’s losing—in the FinTech partnership shift.
    FinTechs are rethinking who they trust to bring their solutions to market. The report uncovers the new winners—and the surprising losers.
  • Why compliance isn’t just a checkbox, it’s a make-or-break strategy.
    In this ecosystem, regulatory readiness is more than a feature—it’s a partnership prerequisite. Learn how top-performing FinTechs are turning this challenge into an edge.
  • What the new tech wish list says about the future of finance.
    From AI-powered service to biometric security, credit unions want tools that move fast and scale smart. This report reveals the five features defining tomorrow’s digital experiences.
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The game is changing, and so are the rules. Whether you’re a FinTech, a credit union, or just trying to keep up with the pace of innovation, this report offers critical insight into where the market is headed and how to get ahead of it.

Download the full report now and stay in front of the shift.

About the Report

Credit Union Innovation Readiness: How FinTechs Are Shifting Their Partnership Strategies,” a PYMNTS Intelligence and Velera collaboration, is based on a survey of 100 U.S. FinTech executives whose firms provide services to commercial banks, community banks, credit unions and individual consumers conducted from Feb. 7, 2025, to March 25, 2025. The report examines the deepening partnerships between FinTechs and credit unions and the key factors driving this collaboration.

The post Why FinTechs See Credit Unions as Their Next Big Growth Market appeared first on PYMNTS.com.