Why $12 Trillion Charles Schwab Crypto Entry Could Threaten US Crypto Exchanges

Charles Schwab’s plan to launch spot crypto trading in 2026 is shaping up as one of the most consequential moves from a major US brokerage. 

The firm, which oversees more than $12 trillion in client assets, intends to offer Bitcoin and Ethereum trading across its platforms after internal testing and a limited pilot phase.

Schwab’s entry marks a shift in how traditional brokers approach digital assets. The company already offers indirect exposure through crypto-thematic ETFs, but spot trading brings cryptocurrencies into the same environment as stocks, bonds, and retirement accounts. 

This could change how mainstream investors access crypto.

Charles Schwab CEO on crypto…

“It’s a topic that’s of high engagement.”

Schwab clients own *20%* of all crypto exchange traded products.

Visits to Schwab crypto site ↑ 90% in last year.

Schwab operates one of largest brokerages in US.

Hope you’re paying attention. pic.twitter.com/XR10TRR6NK

The announcement also highlights a strategic push to consolidate investor activity. Millions of Schwab customers currently hold traditional assets and use external exchanges for crypto. 

Bringing those functions under one account reduces friction and strengthens Schwab’s footprint across asset classes.

Meanwhile, another US financial giant, Vanguard also announced its expansion into crypto last week.

Just when they finish dumping the crypto market…

Charles Schwab, Vanguard & Bank of America all magically launch crypto trading for their clients in the same week.

What an absolutely wild, totally random coincidence