UFC signs massive seven-year media rights deal with Paramount

The UFC has just signed a major seven-year media rights agreement deal with Paramount, worth an average annual value of $1.1 billion.

The deal will kick in from 2025 onwards, with Paramount to exclusively distribute UFC’s full slate of 13 marquee numbered events and 30 Fight Nights through its direct-to-consumer streaming platform Paramount+. A select number of events will be simulcast on CBS too.

This means that UFC will move away from its existing Pay-Per-View model in favor of instead making these events available at no additional cost to the U.S. subscriber base of Paramount+.

This is a massive shift in distribution strategy, with the sport aiming to unlock greater accessibility and discoverability.

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