Tipico extends German soccer deal to include 3. Liga

Tipico has confirmed an agreement with the DFB, German soccer’s governing body, to extend their partnership to include sponsorship of 3. Liga.

The market-leading sports betting brand in Germany is now a partner of the top three soccer divisions in the European nation, expanding on its presence in the Bundesliga and 2. Bundesliga. 

As part of the fresh deal, Tipico will have brand placement on the right sleeve of all teams competing in the league as well as increased stadium branding during live TV broadcasts. 

There will also be enhanced digital opportunities for the gambling brand, which operates land-based outlets as well as a sprawling online operation. 

The extended partnership commences on July 1, in time for the new 2025/26 soccer season, running for three years. 

From Tipico’s perspective, it could be viewed as a move to consolidate its dominant market position, reflecting its stability and resilience in recent years against a backdrop of regulatory challenges.

Arminia Bielefeld are the reigning champions of 3. Liga, with their recent success securing their promotion to 2. Bundesliga for next season. The North Rhine-Westphalia club also enjoyed an amazing run to the DFB Pokal (German Cup) Final, but they fell to a resounding 4-2 loss to Stuttgart at the Olympic Stadium in Berlin on Saturday evening.